Giving Back
Races That Bring People Together and Give Back
Road and trail races are powerful gatherings of an active-living community, filled with infectious enthusiasm and a whole lot of great people, both toeing the line and behind the scenes. True North Running Company is committed to growing the sport we love so much. We are also passionate about making sure our events do good in the process. We work towards this goal in a few different ways…
Growth of the Sport: Bringing thousands of new runners into the sport that we love.
We’ve run the numbers and surveyed our participants. Statistically, nearly 40% of our athletes are running a given race distance for the first time. With tens of thousands of runners having crossed over our starting lines, that means we’ve brought over 4,000 runners either into the sport for the first time, or into a distance for the first time. We’re proud of that, and work to continue to host events that are welcoming to new members of the running community.
Partnerships with Purpose: Fueling great events while funding great causes.
We’re proud to work hand-in-hand with local non-profit organizations, youth sports programs, and community groups that help bring our events to life. These partners fill our aid stations, line our courses, and bring the kind of enthusiasm that makes every race unforgettable.
Most of our event venues are non-profits themselves, and each year we provide thank-you donations to the organizations and programs that support our series. Altogether, these contributions total well over $10,000 annually, helping strengthen the same communities that make our events possible.
It’s a true team effort, one that fuels our races and gives back to the people and places we’re proud to represent.
Managing Races for a Cause: Working together with our charitable partners to drive millions of dollars of revenue to some of the most highly respected non-profits in the world.
Aside from the races that True North Running Company hosts itself, we are regularly called on by charitable organizations to help them host some of the most respected racing events in the industry. Using our experience and equipment, we help them drive costs down and drive revenue up. Over the years the events under our logistical management have raised millions of dollars for non-profit organizations. We’re proud of our role in that success.
Stages for Non-Profit Revenue: Our races act as road race "stages" for charities to thrive.
Behind the scenes there is a quiet group of individuals that choose to not only participate, but to run for charity. We work to support these charitable organizations and help them flourish in their fundraising efforts, leveraging the excitement of our events. These runners fund-raise and drive funds towards our current charity partners. Over the years we’ve generated tens of thousands in revenue through these efforts alone.