Services
Your Event, Our Passion
No one knows the running community like we do. The True North Running Company team has launched, promoted, and managed events from coast to coast, from 5Ks to ultra-marathons, and from intimate local walks to finish lines packed with thousands of runners.
We bring the expertise, equipment, and industry partnerships needed to deliver championship-level experiences, backed by decades of hands-on experience and a singular focus on producing exceptional charity walks and endurance events.
Whether you need on-site race operations, course design and permitting support, or full-scale event production and promotion, our team can tailor a plan to meet your needs.
Contact us to discuss your event. All consulting services are custom-quoted based on your event’s size, goals, and logistics. Examples of available services include:
Event Production
From concept to course maps. We handle every detail before race day.
Our team oversees all the planning, coordination, and behind-the-scenes work that brings your event together. From building budgets to securing venues and permits, we streamline the process so you can focus on your mission and your participants.
Production services include:
- Budget construction and review
- Timeline and scheduling
- Course design and mapping
- Venue negotiation and contracting
- Municipal and state permit applications
- Police, EMS, and public safety coordination
- Course marshal planning and volunteer deployment
- Vendor acquisition and management
- Race shirt and medal design coordination
- Staging area layout and logistics planning
- Risk management and insurance consultation
- And more…
Run/Walk Operations
The people, the pace, and the precision of race day, handled start to finish.
When race weekend arrives, our operations team ensures everything runs smoothly and on time. From the first cone placed on the course to the final finisher across the line, we manage every moving part to create a safe, professional, and memorable experience for your participants.
Operations services include:
- Start/finish line management
- Course set-up, marking, and takedown
- Volunteer management
- Race-day staffing and leadership
- Aid station planning and logistics
- On-site timing and registration integration
- Race-day sponsor and vendor coordination
- Staging area build-out and breakdown
- Course management and safety oversight
- Traffic and crowd flow management
- And more…
Rental & Infrastructure
Everything you need to bring your race to life — because we own it all.
True North Running Company maintains one of the most comprehensive inventories of running and walking event equipment in the region. Whether you need a few essentials or a full event infrastructure build-out, our gear is professional-grade, race-ready, and delivered with expert support.
Available equipment includes:
- Start/finish line archways (both inflatable & fixed structures available)
- Crowd barricades and pedestrian control fencing
- Road cones and delineators
- Directional and safety signage
- Course and staging area flags
- Aid station tables, tents, and hydration supplies
- Tents, tables, and chairs for event staging
- Lighting, sound, and power solutions
- Branded backdrops and banners
- Generator and utility support
- And much more…